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IAMS / SMARTPUPPY MICROSITE |
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| Microsite, Rich Media Support |
Client:
P&G |
Live Date:
SEP.2005 |
Agency:
Targetbase |
Market:
Pet Care |
Project:
Microsite, Rich Media Support |
Role:
Associate Creative Director |
Duties:
Art Direction, GUI, HTML, Some Flash |
Vendors:
AMS Production Group (Video Shoot) |
What I Learned:
Puppies are very finicky actors and damn cute. You hear a lot of “AWWWEES” AND “AAHHHHS” on the set during a puppy video shoot.
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PIZZA HUT |
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Client:
Yum! International
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Live Date:
Mar.2007 |
Agency:
IMC2
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Market:
Food/Restaurant |
Role:
Creative Director |
Duties:
Art Direction, GUI Design, Client Management, Flash, XML |
Vendors:
QuikOrder |
What I Learned:
New respect for ecommerce and user flow as I worked closely with strategy to enhance and predict user based on testing and metrics
.
Comments: The homepage of this site was designed to be easily updated using XML to link to external SWF files. This allows smaller promo Flash files to be created and called without
opening or editing the complex master file.
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Honda Ridgeline / Name This Truck |
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Client:
Honda International
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Live Date:
NOV.2005 |
Agency:
Targetbase
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Market:
Automotive |
Role:
Associate Creative Director |
Duties:
Art Direction, GUI Design, Client Management, HTML |
Comments: Objective was to raise the awareness of the Honda Ridgeline Truck. Data
showed many consumers were not aware the Ridgeline truck was made by Honda.
I love using animated GIFs in emails. Its an easy cheap way to add "more" to an email. Oldschool but it works.
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Other Components: Emails
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WingStreet |
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Client:
Yum! International
|
Live Date:
Mar.2007 |
Agency:
imc2
|
Market:
Food/Restaurant |
Role:
Creative Director |
Duties:
Art Direction, GUI Design, Client Management, Flash, XML |
Vendors:
QuikOrder (eCommerce Engine) |
Comments: Used Parallax scrolling to create a rich, deep experience on the homepage highlighting
many of their products.
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SWA / LUV COnnections |
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| Microsite and Email Campaign |
Client:
Southwest Airlines
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Live Date:
Feb.2006 |
Agency:
Targetbase
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Market:
Air Travel |
Role:
Associate Creative Director |
Duties:
Art Direction, GUI Design |
Vendors:
ePrize For Voting Engine |
Comments: Great Results on this one! 2000 Submissions. Only 500 expected, 200,000+ votes on 5 finalists
with no media support.
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Other Components: Voting Site
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Sleepwell solutions |
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Client:
AMI Sleep
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Live Date:
MAR.2007 |
Agency:
Practical Advertising
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Market:
Health/Sleep Apnea |
Role:
Turnkey |
Duties:
Art Direction, GUI Design, Flash, PHP, HTML |
| What I Learned: Form Builder Server App |
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Myflavia |
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Client:
Mars International
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Live Date:
MAR.2005 |
Agency:
Targetbase
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Market:
Consumer Product |
Role:
Associate Creative Director |
Duties:
Art Direction, GUI Design, Client Management, HTML, Flash, XML |
| What I Learned: Focus Groups ALWAYS focus on the items you did not consider. |
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practical advertising |
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 |
Client:
Practical Advertising
|
Live Date:
Aug.2005 |
Agency:
Freelance
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Market:
Advertising |
Role:
Turnkey |
Duties:
Art Direction, GUI Design, Flash |
What I Learned: Upon user interaction I programmatically pull movie clips off the stage, change the
color of the same movie clip and load back on the stage making look change and keeping the load size down.
Actionscript using Laco Tween. |
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Livewire special events |
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Client:
LiveWire Special Events
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Live Date:
Dec.2006 |
Agency:
Practical Advertising
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Market:
Social Events |
Role:
Turnkey |
Duties:
Art Direction, GUI Design, Flash |
What I Learned: XML/FLASH gallery..
Actionscript using Laco Tween. |
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Toyota / Get The Feeling Again |
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Client:
Toyota International
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Live Date:
Mar.2006 |
Agency:
Rapp Collins
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Market:
Automotive |
Role:
Creative Director |
Duties:
Art Direction, GUI Design, Flash |
| What I Learned: 3D is easy to do in FLASH.. Create some parallax depth in your flash, bump up the contrast in
images and throw on some 3D glasses. |
Other Components: Site and Email:
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clairol / colorsource |
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Client:
Clairol/P&G
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Live Date:
JAN.2006 |
Agency:
Targetbase
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Market:
Beauty Products |
Role:
Associate Creative Director |
Duties:
Art Direction |
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Aruba Iron Works |
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 |
Client:
Toyota International
|
Live Date:
Mar.2007 |
Agency:
Practical Advertising
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Market:
Construction |
Role:
Freelance |
Duties:
Turnkey |
Other Views:
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About ME |
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| Web Geek / Extreme Rocker |
DOB:
1969
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Live In:
Dallas |
Grew Up:
Shreveport, LA |
Graduate:
Art Institute - '91 |
Passions: Gibson Guitars, Marshall Amplification, Blues Scale, Tecate, Cycling, Harley
Davidson, Thin Lizzy, Art, Recording Studios, Fishing, Guns, Snowboarding, Hash Browns, JPEG the dog
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I love my parents...
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My Bands:
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